Vera Bradley, Inc. (NASDAQ:VRA) Q2 2025 Earnings Conference Call September 11, 2024 9:30 AM ET

Company Participants

Mark Dely - Chief Administrative Officer
Jackie Ardrey - Chief Executive Officer
Michael Schwindle - Chief Financial Officer

Conference Call Participants

Daniel Harriman - Sidoti & Company
Doug Lane - Water Tower Research
Eric Beder - SCC Research

Operator

Greetings. Welcome to the Vera Bradley Second Quarter Fiscal 2025 Earnings Conference Call. At this time all participants are in listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Please note that the conference is being recorded.

I'll now turn the call over to Mark Dely, Chief Administrative Officer. Mr. Dely, you may go ahead to proceed.

Mark Dely

Good morning and welcome everyone. I'd like to thank you for joining us for today's call. Some of the statements made during our prepared remarks in response to your questions may constitute forward-looking statements made pursuant to and within the meaning of the Safe Harbor provisions of the Private Securities litigation reform act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from those that we expect.

Please refer to today's press release and the company's most recent Form 10-K filed with the SEC for a discussion of known risks and uncertainties. Investors should not assume that the statements made during the call will remain operative at a later time. We undertake no obligation to update any information discussed on today's call.

I will now turn the call over to Vera Bradley CEO, Jackie Ardrey, Jackie?

Jackie Ardrey

Thank you, Mark. Good morning, everyone and thank you for joining us on today's call.

As we discussed in our last call, late in the second quarter, we rolled out the initial phase of project restoration to our brand stores and the verabradley.com website. This was a public-facing reintroduction of our iconic Vera Bradley brand, anchored on a renewed vision and positioning as we pivot our organization towards a bright future geared to sustainable long-term profitable growth.

The initial phase was designed to elevate and differentiate the assortment and positioning from our outlet channels, attract new customers, and fuel a higher mix of full-price selling. I'm so proud of what the organization delivered in a very short time in the extremely successful marketing campaigns we launched. We targeted a younger, more affluent customer for this launch and were successful at driving traction with this segment at mostly full price.